AuraCast and Digital Signage: innovative applications for interactive audio streaming in public spaces – Kopie

AuraCast and Digital Signage: how companies use interactive audio streaming for a modern customer experience

Interaction between digital displays and wireless audio streaming

The introduction of Bluetooth 5.2 and the innovative AuraCast feature opens up a new world for audio streaming in public and private spaces. AuraCast enables the simultaneous streaming of an audio signal to an unlimited number of Bluetooth receivers, offering a whole new level of flexibility in a variety of applications. The combination with digital signage promises immersive, barrier-free and targeted communication, which is particularly beneficial for companies and public institutions.

What is AuraCast and how does it work?

AuraCast is a Bluetooth function that works together with the Low Energy (LE) audio standard and opens up a variety of new possibilities for audio transmissions. Instead of enabling only point-to-point Bluetooth connections, AuraCast allows an audio signal to be sent to many devices simultaneously, as in a broadcast. This makes it possible to reach multiple recipients simultaneously and individualize the listening experience in public spaces or at large events.

Together with digital signage, companies and event organizers can distribute audio content in a targeted manner, for example to provide customers with personalized advertising offers or multilingual information.

Benefits of integrating AuraCast with digital signage

Combining AuraCast with digital signage enables flexible and versatile applications that provide an interactive and personalized customer experience. Here are some of the key benefits and use cases:

1. Audio access in public places:
   • In places such as airports, museums or shopping centers, digital signage displays can be combined with AuraCast. This gives visitors access to information or music without the need for disruptive speakers. Customers can listen to the sound through their Bluetooth headphones and receive it clearly even in noisy environments.
2. Multilingual options:
   • International environments such as hotels, conference centers or train stations can display information in multiple languages via digital signage and provide the appropriate audio version via AuraCast. Users simply select the desired language, which is transmitted directly via their Bluetooth headphones or smartphones.
3. Interactive advertising and product information:
   • AuraCast makes it possible to send targeted advertising content directly to customers’ headsets. Combined with digital signage, a supermarket, for example, can advertise promotions or product information, while AuraCast sends additional information or even vouchers to customers who have connected.
4. Accessibility:
   • AuraCast offers special benefits for people with hearing impairments. Digital signage content can be transmitted in real time to hearing aids or headphones so that people with hearing impairments can hear the audio track without background noise. This is particularly helpful in places such as airports, train stations or large events.
5. Event and conference applications:
   • At conferences or sporting events, screens can display relevant content while visitors receive additional information, live commentary or translations in their preferred language via AuraCast. This creates a customized listening experience without disturbing other participants.