Digital signage content is one of the most effective methods of communicating messages in a highly visualized world.
Digital signage, also known as digital signage, has become one of the most effective methods of communicating messages in a highly visualized world. Whether in shopping centers, airports or office buildings, we encounter screens with digital content everywhere. But how do you design this content in a creative and effective way? In this article, you will not only learn how to do this, but also get inspiring examples.
1. Clear messages are the key
One of the most important principles in the design of digital signage content is the clarity of the message. Your message needs to be understood in a matter of seconds. For example, if you are advertising a new product in a shopping center, the name of the product and an appealing image should be clearly visible. Avoid superfluous information that could distract the viewer’s attention.
2. Use the power of movement
Movement in your digital signage content can significantly increase attention. Remember that the human eye is naturally drawn to movement. This can be as simple as a gentle animated glitter or the fading in of text elements. However, the movement should be subtle and appropriate to the message so as not to overwhelm.
3. Clever use of colors and contrasts
The choice of colors is crucial for the impact of your digital signage content. Make sure that the colors match the brand or message well. The use of contrasts can emphasize text and graphics. For example, white text on a dark background can be easier to read. Color psychology is an interesting topic that you can use to guide emotions and reactions.
4. Add interactive elements
In many digital signage systems, it is possible to integrate interactive elements. Touch-sensitive screens allow viewers to interact with the content. This can be playing with products, completing surveys or accessing further information. Interactivity can increase dwell time and boost engagement.
5. Examples of inspiring digital signage design
A great example of creative digital signage is Coca-Cola’s campaign in Australia. They used special technology to capture the weather in real time. When the weather was hot, passers-by were automatically shown an ad for chilled Coca-Cola. In rainy weather, on the other hand, an ad for hot coffee appeared.
Another impressive example is the digital signage at the BMW Brand Experience Center in South Korea. Here, visitors can touch the screen to personalize the interior of the BMW model of their choice and view it in 3D.
// Conclusion:
In the world of digital signage, there are virtually no limits to creativity. Through clear messaging, clever movement, color, interactivity and inspiring examples, you can ensure that your digital signage content is not only seen, but also remembered. Use these tips to make your next digital signage campaign a success.
